Our goal is helping you grow your business through the power of the organic internet.
Most people use the internet to search for products, services, and businesses. If your website is not on the first page of the search engine results for the keywords that match your business or brand, you’re most likely missing out on valuable leads.
Search Engine Optimization (SEO) results can NOT BE GUARANTEED! We the business owners are always at the mercy of the “Google gods”. If they decide to make an algorithm change, we have to adapt. And that can affect your rankings and results instantly!
We can however promise you that we will put in the work that we promised!
What Do We Do In SEO?
Here is a general list of what we focus on with SEO.
We will work on these in the order that is best or most needed with the individual business and your website. So the order we do your work may not line up with this list numerically.
**Also note, SEO is not an AD. Any work we do in SEO we usually do not see the results until 3-6 months down the road.
If you need instant results, you will want to use an AD.
1- Keyword Research
Includes researching what the best keywords are for your business. Then we Keyword the Pages, Products, and Product Categories
2- Business Listings
We make sure all the info is correct on Google My Business etc.
Then we build a Birdeye Listing which is a business listing management tool
We also make sure to claim and optimize the Yelp, Bing, Manta, and other major business listings that
are relevant to your company.
This also helps create backlinks for your website, which is vital to thriving online.
3- Site Speed
Optimize images and everything on the site to get the speed as fast as possible.
4- Local SEO
We make sure all the addresses are correct online.
We optimize the website info to help it pop up for people searching for your type of business in your area.
This is also part of business listings work.
5- Meta Descriptions and Page Titles
Optimize the meta description and page title to help people want to click through to your site when they are on a search engine.
6- User Experience and User Interface
Make sure the content on the site is attractive and easy to navigate.
Make sure call to actions are prominently placed throughout the site to help people know where they can go to see more info.
7- Google Analytics and Google Search Console
We analyze the organic traffic on the search console and look at what search queries are being used to find your company. We analyze Google Analytics to see where your traffic is coming from and to make sure your traffic is coming from the areas you are targeting. We can also see where the traffic comes onto your website and how they behave while on your website. We also make sure that the traffic is not bouncing off your site. And if they are we work to figure out why they are bouncing and try to get that to stop.
8- Mobile Optimization
We make sure everything on your site is optimized for mobile.
Usually, the highest percentage of users on a site are using a mobile device, so we make sure everything is easy to read and easy to use on mobile.
Optimize on-page content to have Expertise, Authoritativeness, and Trustworthiness. Make sure that the information that is on the page is high quality.
10- Landing Pages
When we are sure that the site is running at its optimum, we then start looking into what areas you want to target as a company.
We build landing pages to target specific areas or specific products for your business.
11- Google Snippets
We optimize the content on the pages for Google to grab as a list or section to answer search queries.
If the business wants Blogs, we ask that someone that is an expert on the subject write blogs for the business.
As an SEO expert, I am not an expert on the details of your business. I can write a blog on general information for a business similar to yours, but I would want a lot of input from you to know if what I wrote is correct info for your company.
We have found that with most businesses, it is best if someone from the business writes the blog out, and then we can optimize, beautify, and post it for you.
Another note on blogs- We have seen landing pages way outpace blogs in ranking and traffic. But it will depend on the company this is for.
This is a general rundown of what we cover in our SEO work.
There are more backend details as well that are not included in this list.
If you have any questions, feel free to reach out to me and I will try to answer them for you!